About Us

The Centre for Business Analytics (CfBA) was founded by Melbourne Business School in 2014 to address the worldwide demand for analytics research and knowledge.  We create collaboration amongst students, faculty, and industry leaders to deliver both academic and business impact.

Our multi-disciplinary centre investigates how data – small or big – can drive organisational success through fact-based and proactive decision making.

The Centre for Business Analytics also manages educational programs, collaborative workshops and our Master of Business Analytics program.

Our Mission

Our mission is bold.  We strive to be a key catalyst to help Australian businesses gain a distinctive competitive advantage through harnessing trilingual insights of business, mathematics and technology.

Staff

Ujwal Kayande, PhD

Professor of Marketing
Director, Centre for Business Analytics  (Full bio)
T: +61 3 9349 8123
E: u.kayande@mbs.edu

Mark Alexander

Executive Director, Centre for Business Analytics  (Full bio)
T: +61 3 9349 8749 
E: mark.alexander@mbs.edu

Dr Pete Manasantivongs

Academic Director, Master of Business Analytics  (Full bio)
T: +61 3 9349 8386
E: p.manasantivongs@mbs.edu

Jessica Hughes

Centre Coordinator, Centre for Business Analytics
T: +61 3 9349 8236 
E: j.hughes@mbs.edu