News

MBusA – the first graduates

MBusA – the first graduates

22-06-2016

mbs.edu - Nearly six months out from graduation, the inaugural class of the Masters of Business Analytics at Melbourne Business School are settling into their new roles and putting into practice what they learnt on the program.

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Master of Business Analytics produces the graduates that business wants

Master of Business Analytics produces the graduates that business wants

31-03-2016

The Australian Financial Review - Ujwal Kayande knew from his consulting work Australian business needs help making sense of the growing piles of data it is accumulating.

AFR Website

Celebrating our inaugural MBusA graduates

Celebrating our inaugural MBusA graduates

1-02-2016

The graduation of the first cohort of our Master of Business Analytics (MBusA) program has marked a new chapter in Melbourne Business School’s history.

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Using Data to Stretch Your Fundraising Dollar

Using Data to Stretch Your Fundraising Dollar

1-11-2015

Fundraising & Philanthropy Magazine - Lawrence Jackson and Ujwal Kayande explore some opportunities a data-rich world has brought to decisions of how to invest in fundraising.

Full article (PDF)

Analytics: Get Paralyzed if You Don’t Analyze

Analytics: Get Paralyzed if You Don’t Analyze

1-10-2015

BFM 89.9 The Business Station - In today’s show, we speak to Professor Ujwal Kayande, Director for Centre of Business Analytics in Melbourne Business School about why business analytics and data is vital for any organisation.

Radio podcast

Why marketing analytics is not about ROI calculation, but innovation

Why marketing analytics is not about ROI calculation, but innovation

15-09-2015

CMO - Analytics evangelist and Melbourne Business School marketing professor, Ujwal Kayande, shares his view on the state of analytics in marketing and why big data doesn't replace old ways of thinking about data.

CMO website

Businesses Failing to Harness Power of Data

Businesses Failing to Harness Power of Data

1-09-2015

Bloomberg TV Malaysia - Expert Ujwal Kayande, business analytics professor at Melbourne Business School, discusses how marketing is becoming a mix of an art and a science with the advance of data.

Watch the video

MBS Professor Ujwal Kayande awarded for paper exploring link between marketing science and practice

MBS Professor Ujwal Kayande awarded for paper exploring link between marketing science and practice

1-06-2015

mbs.edu - MBS Professor Ujwal Kayande together with his research partners, Professor John Roberts and Professor Stefan Stemersch were awarded the 2015 European Marketing Academy-International Journal of Research in Marketing (EMAC-IJRM) Prize in June for their paper on the impact of marketing science on practice.

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MBS Master of Business Analytics course backed by SAS and others

MBS Master of Business Analytics course backed by SAS and others

15-02-2015

iT Wire - The University of Melbourne's new Master of Business Analytics degree has gained backing from analytics software vendor SAS and other industry players.

iT Wire website

Melbourne Business School and SAS collaborate to grow analytics talent pool

Melbourne Business School and SAS collaborate to grow analytics talent pool

2-02-2015

sas.com - Partnership addresses Australian and worldwide shortage of graduates with advanced data analytics skills related to the needs of industry

SAS website