Leading corporates are supporting Melbourne Business School to develop analytics talent, fill the analytics knowledge gap, and make better use of data to transform their decision making.
mbs.edu - As one of Australia’s top market research firms, Forethought Research needs to recruit top talent to help big brands utilise customer data for critical insights, which is why it came to Melbourne Business School recently.
The Australian Financial Review - Ujwal Kayande knew from his consulting work Australian business needs help making sense of the growing piles of data it is accumulating.
CMO - Analytics evangelist and Melbourne Business School marketing professor, Ujwal Kayande, shares his view on the state of analytics in marketing and why big data doesn't replace old ways of thinking about data.
mbs.edu - MBS Professor Ujwal Kayande together with his research partners, Professor John Roberts and Professor Stefan Stemersch were awarded the 2015 European Marketing Academy-International Journal of Research in Marketing (EMAC-IJRM) Prize in June for their paper on the impact of marketing science on practice.