Research

The central purpose of the Centre for Business Analytics is to contribute broadly and deeply to knowledge and practice in analytics. To aid this purpose, we provide seed funding ranging from $5K-$20K to research projects across the University of Melbourne.

Topics of research include developing new text-mining techniques, new security analytics methods, understanding the shareholder value of investments in analytics, developing new customer lifetime value models and optimising supply chains.

Projects conducted by our Academic Fellows include:

From Academic Research to Marketing Practice: Exploring the Marketing Science Value Chain

Roberts, J. H., Kayande, U., & Stremersch, S. (2014). From academic research to marketing practice: Exploring the marketing science value chain. International Journal of Research in Marketing, 31(2), 127-140.

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The Benefits of Social Influence in Optimized Cultural Markets

Abeliuk, A., Berbeglia, G., Cebrian, M., & Van Hentenryck, P. (2015). The benefits of social influence in optimized cultural markets. PloS one, 10(4), e0121934.

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Domain Adaption of Named Entity Recognition to Support Credit Risk Assessment

Alvarado, J. C. S., Verspoor, K., & Baldwin, T. Domain Adaption of Named Entity Recognition to Support Credit Risk Assessment. In Australasian Language Technology Association Workshop 2015 (p. 84).

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Designing Multi-Attribute Procurement Mechanisms for Assortment Planning

Li, Z., Shao, L., & Sun, D. (2015). Designing Multi‐Attribute Procurement Mechanisms for Assortment Planning. Decision Sciences, 46(3), 597-622.

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A Business Analytics Capability Framework

Cosic, R., Shanks, G., & Maynard, S. B. (2015). A business analytics capability framework. Australasian Journal of Information Systems, 19.

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